Web 2.0 is like blogs, wikis and social networking sites. It is where one way connection with people begins. It is a quick and easy process whereby people can post comments, talk about the organisation in public commons and be transparent with people through interaction.
An organisation can do lot of things with social media tools. For example, publish content to many social medial networking tools and republish them to their friends, fans, followers and members of the organisation group page. One way to make the whole process enriching by fundraising activity online. Donation can be made through these social mediums.
They can instantly help to the donate to the organisation through widgets, Apps and peer-to-peer fundraising tools. Not only does Web 2.0 creates awareness to organisation, also it gives people all aroung the world opportunity to lend a helping hand in supporting the roles of such organisation.
Source: http://apps.facebook.com/causes/53/14552656?fb_page_id=11055104471&m=12d3bddc
